Small Moments. Great Big Feelings.


Travelling west from Prince George along Highway 16, the Yellowhead Highway, the landscape begins to widen. Forests deepen. Rivers run broad and cold. This corridor carries you into the heart of Northwest BC.

Follow Highway 16 through communities such as Houston, Smithers, Telkwa, Terrace and onward to Prince Rupert on the North Coast.

For those seeking a northern detour, turn north at Kitwanga onto Highway 37, the Stewart-Cassiar Highway, a route that feels like a meditation in motion. This iconic drive leads toward Stewart, vast alpine terrain, and some of the province’s most remote and powerful wilderness landscapes.


For many, the journey begins on the water.

Arriving via BC Ferries along the Inside Passage is one of Canada’s most remarkable coastal voyages. Sailing north from Port Hardy or connecting from Vancouver Island, travellers pass forested islands, misty channels, and wildlife-rich waters before docking in Prince Rupert.

From here, Highway 16 becomes your gateway east into the Skeena Valley and beyond, connecting seamlessly to inland communities and road trip routes across Northwest BC. It is a transition from ocean to mountain, tide to timberline, all within a single day.